Why your website is only as good as your brief

Digital Marketing

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web design Brief

Your website is your shop window to the business world – the public face of your company, if you like. As a vital element of your brand that showcases your business in the market in which you operate, it should be catnip to potential customers.

But the elements that go together to make a successful website are all too often missing – and you end up wondering why you’re not attracting new clients, converting leads into business, or appearing on page one of Google searches…

In a nutshell, why your website isn’t working for you.

Web designers and developers may be clever cookies but they’re not magicians. And like any good chef knows, the feast is only as good as the raw ingredients it contains.

It’s all about that brief…

As a digital marketing agency, we’re continually asked to develop websites with little or even no thought or content – and we’re not the only ones.

“Can you build us a website based on this leaflet?”

Err, we can but you won’t like the results, because a leaflet simply doesn’t tell us everything we need to know about your business, your goals, and your aspirations for your site.

You get out what you put in

When you work with an experienced web design agency, you get so much more than web design.

A good website enhances your brand, promotes your business in the digital world, and helps you stand out from the competition. But producing a good website requires a clearly defined brief, hardworking copy, great content, and quality photography, in addition to the elements your web designer brings to the party.

All too often, web designers are expected to work miracles based on a sketchy brief, little idea of the purpose of the site, a half-baked brand, and little or no content.

However badly you want a new website, any web marketing agency will struggle to inject love into your website when there’s no love in your brief.

So, before you brief your chosen website company, ask yourself:

  • What is the purpose of our website?
  • Who do we want the site to appeal to?
  • Who is our target customer?
  • What do we want them to do as a result of visiting our website?
  • What structure are we aiming for?
  • What information do we have to fill the pages?
  • How will that information work to convince and convert potential customers?
  • Can we afford to pay a copywriter to write our website for us? (Can you afford not to?)
  • What images do we have to illustrate our products or services?
  • Are we prepared to pay for a photographer or photo library shots?

Remember, the more information you can provide, the better quality the resulting site will be – and the harder it will work to attract the customers and clients you dream of.

At Kandeshop, we design and develop great-looking, hard-working, responsive websites that help our client exceed their goals. As an experienced UK SEO Company we don’t just build great websites we get them found! As well as our own in-house developers, we work with a trusted team who provide top quality copywriting, photography and illustration if you need them.

To get the most from your new website, call today on 0121 4000 171.

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