Amazons Ecommerce Secrets

Digital Marketing

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Tips for amazon.

Amazon has an extremely healthy referral program. Amazon allow you to create a link to the company’s product on your site and in return they’ll give you a percentage kickback if anyone makes a purchase as a result of clicking on that link. Between May the 5th and June the 6th Amazon received nearly 54,000 links. 68% of them were all from the referral program. 

Reliability

 Amazon will always be a reliable site in the customers eyes, this may sway them to buy from amazon rather than an unfamiliar site like yours. The truth is that the more people who know your brand, the more you can rely on getting people clicking on your name. Google responds really well to how users click through on the SERPs and relies on AI to decipher what people want. 

Amazon will always be three steps ahead in terms of there reputation compared to yours, unless you’re a massive online retailer that is. In saying that… there is actually a lot we can do to counteract the pull. 

While people may like and order from Amazon, you can out perform them on customer service. Follow the steps below for attempting to compete with amazon and if you follow them hopefully everything should come together nicely.

1 - Make your site feel familiar. If you do get customers to come to the site then you’re going to want to try keep them around. Think about their experience when viewing the site and think about everything you can add that will make them feel more comfortable staying and looking around. 

2 - Don’t treat your title tags like they’re just about keywords. Amazon doesn’t have the bandwidth to customise all of the title tags on their site to an excellent degree so use this in your favour. Be agile and use the fact that it wouldn’t take you forever to write custom title tags for your site. 

Amazon is always testing tweaking things so they can see how it affects users and conversion. While the changes will seem subtle, things can change pretty quickly. Keep on top of your site and keep the customer in mind.

ROBUST COMPARISON FEATURES

Amazon is always testing tweaking things so they can see how it affects users and conversion. While the changes will seem subtle, things can change pretty quickly. Keep on top of your site and keep the customer in mind.

Question and Answer

Question and Answer

Have you ordered from Amazon before and maybe got an email asking for feedback? they certainly don’t hold back pestering you when you purchased a product. At least a few of these people are more than willing to answer questions. There is also the value of people directly contributing to the quality of the 

Amazon has no qualms about bugging the people who have recently purchased a product for a user based answer. At least a few of these people are more than willing to answer questions – and given the scale Amazon has available people get these answer out quite quickly.

Customer Reviews

Customer Reviews

Its been proven that Users trust Users more than brands themselves. Amazon’s customer review sections have their own fans. 

This is huge. Amazon’s customer review sections have their own fans. It has frequently been shown that users trust users more than brands.

AMAZON WRITES CONTENT SPECIFIC TO CATEGORY PAGES (BUT KEEPS IT OUT OF PEOPLE’S WAY)

On most category pages you’ll find at the very bottom a little content blurb. Its not meant for humans at all! as humans want pretty pictures of the products they’re searching for, not a wall of text. This content is there for crawlers and is likely to improve the text to html ratio and reduce the ratio of links to content. 

You need content on your pages, its another area where you can put in the elbow grease and write 300-400 words. Trust me it will put yourself miles ahead of Amazon in terms of quality content.  It’ll also keep search engines pretty happy. 

Amazon has just started to get serious about creating product videos for their products. Its simple and people love videos too but unless you’re a drop shipper there’s no real reason not to make videos. Trust me it’ll make you stand out and will be great content. 

Amazon is always trying to do giveaways or grab the headlines.Amazon is always going beyond what is expected and its working. This is going to get them more backlinks, visibility, users and in the end get more sales. 

You’re never going to have the time or budget to match Amazon but! you can be creative and try play the catch up game as best as you can. 

Headlines!

So we know Amazon gets tonnes of referral links but thats not all they have. Amazon has a steady flow of great backlinks from big news sources which power their growth. Any time the company does something, someone is tweeting about it, blogging about it and most of all linking to them. 

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